Create a cohesive go-to-market (GTM) strategy across channels.Bring together different channels to maximize your content’s reach.Integrated marketing campaigns also help: With integrated marketing campaigns, marketing leaders can action and align their teams, create consistency around processes, and minimize frenzied deadlines. For marketing managers, getting siloed teams on the same page can be like herding cats. Sounds exhausting, we know (because we’ve been there too).īut employees aren’t the only ones feeling stretched thin. That includes busy work like searching for information, communicating project updates, and chasing down deliverables from illusive coworkers. What Are Integrated Marketing Campaigns? In Asana’s Anatomy of Work Index report, survey respondents said they spend 60% of their day on “work about work” as opposed to meaningful work. Templates and steps to operationalize your marketing campaigns, offers, activities, and calendars.An integrated campaign launch kit and UTM builder to help you measure, track, and analyze your integrated marketing campaigns.Best practices for managing your marketing team’s strategy and shifting priorities.A complete breakdown of the integrated marketing campaign framework.Written in collaboration with Asana, the leader in work management, this toolkit offers best practices and templates for managing integrated marketing campaigns and growing marketing teams. Now, we’re sharing how we did it and how you can too. Today, even after transitioning to become a remote-first company, Drift Marketing is more aligned than ever.
Using integrated marketing campaigns, we turned our siloed teams into one unified marketing machine. That cohesion came in the form of integrated marketing campaigns. It became clear that we needed a better way to tie activities together, roll those activities up to revenue, and create more cohesion overall. As the team grew, more and more signals were crossed. It was an exciting time, but also a challenging one. Back in 2019, Drift’s marketing team was growing fast. Then, before you know it – and despite everyone giving 110% – you’re falling behind on your numbers. It starts slowly: Silos form as marketers execute on a million different things at once. And as your marketing team grows, it’s easy to lose sight of the goals that matter. I look forward to attending #BIOEurope, October October 24–26, 2022.Introduction Growing pains – every business has them. is attending #BIOEurope! Join us at the digital event, October 24–26, 2022 to request a partnering meeting. SPONSOR is a proud sponsor of #BIOEurope! Join us at the digital event, October 24–26, 2022! ĮXHIBITORS is exhibiting at #BIOEurope in Leipzig, Germany! Come meet us at booth, October 24–26, 2022! ATTENDING COMPANIES Register now to watch our presentations! In-person presentation is presenting at #BIOEurope in Leipzig, Germany! Register now to join us in Leipzig! Digital presentation is presenting at #BIOEurope! Our presentation can be viewed on demand by attendees up to four weeks prior to the event, and throughout the conference. Encourage your colleagues and potential partners to join you at BIO-Europe with these sample posts.
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